Target
Target
Make the Most Out of a Small Space
Instagram Ad
Snapchat Ad
On the last day of my freshmen year in college, as I was packing up my dorm, I received an email from Target Creative! I was not sure if this was Target Target (the store) or a third-party production agency [it turned out to be the store!!!].
Target's marketing division had found my YouTube channel and thought I would be a perfect candidate for their Back To College Campaign.
After exchanging a couple of emails and confirming this offer's legitimacy I eagerly accepted this opportunity! Target flew me out to Minneapolis for two days of filming!
As soon as I landed it was all business and full speed ahead. When I arrived at the studio I enjoyed lunch before getting my wardrobe fitted for the full day of shooting the next day!
The next day we hit the ground running starting at 5 AM! The Target team had constructed and styled a complete dorm room for the set. The rest of the day consisted of various shots and talking points that touched on numerous products and perks of Target shopping!
Being in front of the camera with no control of the shot was a first for me and it was AWESOME, to say the least. I never thought acting was in my cards but after this experience, I am definitely more confident!
The content that was shot that day was used across Target's social media channels (SnapChat, Instagram, YouTube, and their website) throughout late summer.
A million thanks to the Target team and everyone involved in making this experience a truly awesome one!
[ALL commercial content by Target]
